Bardish Chagger (Waterloo)
2026-02-12 17:50:00
moved that Bill S-211, An Act respecting a national framework on sports betting advertising, be read the second time and referred to a committee.
Mr. Speaker, I rise today to speak to second reading of Bill S-211, an act respecting a national framework on sports betting advertising.
I would like to begin by thanking Senator Marty Deacon for her dedication in crafting the bill, alongside her colleagues in the Senate, who unanimously voted to send the bill forward to us in the House. Senator Deacon is a Canadian who has coached and led teams from the grassroots to the Olympics, the Commonwealth Games and the Pan American Games. She, like many members of the House, has witnessed first-hand what the power of sport and the opportunity of sport can be.
Sports betting is legal in Canada, yet constituents in Waterloo, as well as constituents across multiple provinces and territories, have shared concerns regarding the abundance of advertisements, which now often overshadow the sport itself.
I have witnessed the joy of young people being given very basic equipment and facilities that allow them to learn and lead through sport. This is what sport should be. However, we are hearing directly from Canadians that the lines are being blurred. This is a problem we all bear some responsibility for. I include myself in this, as I voted in the 43rd Parliament for Bill C-218, an act to amend the Criminal Code regarding sports betting.
Members will recall that, in 2021, Parliament passed Bill C-218, which amended the Criminal Code by removing the long-standing prohibition on betting on the outcomes of “a race...or fight, or on a single sport event or athletic contest.” It removed one line from the Criminal Code that referred to single sports betting. This, in effect, permitted provinces to allow for single sports betting in their own jurisdiction.
It is interesting that the ads we see that permeate every phone and television screen across the country are all from Ontario, the one province, for now, where private companies are allowed to operate and advertise. To date, every other province or territory allows for single sports betting only through its own lottery corporation, yet I and my colleagues have heard from our constituents from coast to coast to coast that they are growing tired of and increasingly concerned by seeing advertisements pushing sports betting. Sending the bill to committee for a thorough and thoughtful study would go a long way in trying to make this right.
I would like to thank my friend and colleague, the hon. member for Etobicoke—Lakeshore, for seconding the bill. I also appreciate that Bill S-211 has been joint-seconded by many colleagues spanning three political parties and seven provinces and one territory. I and many colleagues are eager to respond to the growing concerns of constituents and to determine the correct framework forward.
I will just give a reminder that less than five years ago, to gamble meant leaving one's home and going, most likely, to a casino. I will elaborate on this a little bit later.
Many other countries, such as the U.K., Australia and Germany, have implemented similar policies to some degree. Italy has banned ads outright. Admittedly, for all these jurisdictions it remains a work in progress, but the takeaway is that other jurisdictions are at least doing something about it. Why are they? It is because they legalized sports betting well before we did, and they are reckoning with the outcomes. We have the benefit of foresight here. We can see where this is heading, and we cannot stand by and let our country and its citizens steer straight toward that iceberg by doing nothing.
Gambling is not a benign form of entertainment for everyone. For a significant number of Canadians, gambling is addictive, with consequences that extend well beyond the individual to families, workplaces and communities. Problem gambling is associated with financial distress, mental health challenges, relationship breakdowns, and, in severe cases, self-harm.
Sports betting is a unique and distinct form of gambling. Its abuse is deeply intertwined with users' love of sports: an activity that is rooted in community, identity and shared passion but that masks the true nature of the harm.
Sports bettors often develop a perceived personal connection to the athletes and teams they wager on. This familiarity can create a false sense of expertise and control, leading individuals to believe they can outsmart the game and heightening their risk of larger financial losses and addiction at higher rates.
Sports betting is widely perceived as socially acceptable, even celebratory. It is framed as a way for fans to connect over their shared love of sports, making its abuse more persuasive than in traditional forms of gambling. As a result, the social acceptance, encouragement and normalization of sports betting significantly downplay its serious risks and set it apart from how other forms of traditional gambling are understood.
The digital era has expanded access to sports gambling-related harm in an unprecedented manner. Whereas individuals once had to physically travel to a casino or other betting venue, today this access follows users around, with virtual betting sites existing in the user's pocket. The sort of addiction we have with our phones and social media, which we have all been guilty of at one time or another, applies directly to gambling habits as well.
An article that was shared with me, from the American Institute for Boys and Men, states:
Beyond easier access, much of the increase in online gambling is due to the fact that gambling companies have engineered their games to be ever more difficult to resist. They feature the same behavioral nudges and dopamine delivery mechanisms as social media platforms. These are not your grandparents’ slot machines.
Every part of a gambling app is designed to be fun, easy to use and hard to quit. After a cursory age-verification process...bettors can deposit money as easily as buying anything else online. The apps have their own version of the endless scroll, with a constantly updating menu of things to bet on.
...“Imagine being a gambling addict and always having a slot machine in your pocket except you also need that slot machine to stay in touch with friends [and] family, to get jobs and contact co-workers, for banking, for navigation.”
The list goes on.
Online expansion of sports gambling promotion has made access to abuse easier, while the consequences feel less severe.
Public safety is a top priority for the Government of Canada. The health and safety of Canadians is, at minimum, a shared responsibility. Canada has long recognized that addictive products require a different regulatory approach. Tobacco, alcohol, cannabis and vaping products are all legal but are not treated as ordinary consumer goods. Their advertising is restricted, and their promotion and regulation are grounded in a public framework that prioritizes harm reduction, particularly for young, vulnerable people. These harms have all been treated with a national coordinated approach that has been shown to be effective.
June 29, 2026, will mark the fifth anniversary of legalizing sports betting in Canada. Enough time has now passed since the expansion for its impacts to become increasingly visible. A recent report released this past November by the Canadian Centre on Substance Use and Addiction found that 9.1% of Canadians are classified as experiencing problem gambling. The people most affected by problem gambling harms were those who engaged primarily in online gambling, specifically young men aged 18 to 29.
The mental health harms associated with problem gambling are profound. People experiencing problem gambling were four times more likely to report anxiety and depression, four times more likely to have thought about suicide, and seven times more likely to have made a suicide plan in the past year. These findings make clear that gambling-related harm is not limited to financial loss but also constitutes a serious and growing public concern.
It is vital to recognize that national gambling statistics include only people above the age of 18. This is because research is limited to individuals who are legally permitted to gamble. Therefore, current national data does not reflect minors engaging in online sports betting, but we know that these youth exist, through the abundant sharing of stories and lived experiences that I and many colleagues are encountering.
Through consultations with the Canadian Society of Addiction Medicine, my team met with clinicians and pediatricians who work directly with impacted youth. These frontline professionals reported a growing number of children and adolescents presenting with harms related to online sports gambling. These clinicians reported treating children as young as 13 years old for severe problem gambling related to online betting.
In these cases, the consequences extended beyond the individual child, placing significant emotional and financial strain on families and creating serious disruptions within the home. Pediatrician and youth mental health advocate Dr. Shawn Kelly shared that his own seven-year-old child asked about sports betting terminology after being exposed to gambling advertisements during a televised sports event in their own home. As a result, sports programming is no longer permitted in their household.
These are only a few of the accounts heard from constituents spanning the country that make clear that youth exposure to online gambling is not hypothetical; it is already producing real and harmful impacts, underscoring the urgent need for stronger protections regarding persuasive media advertisements.
When gambling-related harms occur, families are often left to carry the burden. Parents and siblings must cope with the emotional strain, financial stress and breakdowns in trust that can follow a loved one's gambling addiction.
What is especially painful for many families is the way this issue has begun to intrude on one of the few remaining shared family activities, which is watching sports together. For too many households, sports have shifted from a source of connection and joy to a source of anxiety and blatant annoyance.
The volume of betting advertisements has been so abrasive during sports games that in 2024, on average, betting ads occupied up to 21% of advertisements during broadcast games in Canada. Its proliferation across all marketing forums is overshadowing the purpose of the game itself, which is to build community around cheering a team on.
On that note, I must say, in the Olympics, go team Canada..